Press release -
BSH Home Appliances Group shows strong presence at EuroCucina 2026 with its brands Bosch, Siemens and Neff
- BSH showcases its multi-brand strength at EuroCucina 2026 in Milan
- Bosch, Siemens, and Neff present their specific visions for today’s kitchen, with Gaggenau exhibiting offsite at Villa Necchi during FuoriSalone
- Innovations across all brands demonstrate how BSH appliances improve quality of life at home
Munich, 22.04.2026 (BSH) – At EuroCucina 2026 in Milan, Italy, BSH Home Appliances Group demonstrates its strength as one of the world’s leading home appliance manufacturers through its iconic multi-brand portfolio. With dedicated booths for Bosch, Siemens and Neff, BSH showcases how each brand addresses different consumer needs and lifestyles.
EuroCucina takes place from April 21 to April 26 in Milan, Italy, presenting the latest trends and innovations for modern kitchens. BSH Home Appliances Group is present with three booths for its brands Bosch, Siemens and Neff demonstrating its multi-brand power. In addition to the three brand presences at the fairgrounds, Gaggenau will be exhibiting at Villa Necchi as part of the FuoriSalone design events across Milan.
Rudolf Klötscher, Chief Sales & Service Officer and Member of the Board of Management, says: “EuroCucina gives us the opportunity to highlight the strengths of our brands and showcase what today’s kitchen looks like. Our aim is and always has been to build products that make a genuine difference in people’s daily lives. We look forward to engaging with partners, consumers and industry experts from around the world.”
Home appliance brand Bosch will present itself under the claim “Works LikeABosch”, underlining its commitment to quality and durability. Product highlights include the built-in vacuum and mopping robot as well as the cooling appliances with maximum capacity and doors that can carry up to 70 kg. At the Siemens booth, visitors can experience “Intelligence that delights” — with intelligent solutions that harness the power of AI to adapt to consumers’ needs. Among the product highlights is the matt black product range and the intelligent oven with AI camera which is also part of the mini exhibition celebrating 100 years of Siemens ovens. Neff will show visitors “The Renaissance of Taste” with kitchen appliances that fit seamlessly into the kitchens of passionate cooks like the iconic Slide & Hide® ovens, venting cooktops, and more.
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